A witty saying proves nothing.


Whatever you are doing, edit it right down, and see what you end up with. For example, how about randomly removing every sixth note, or every eleventh sentence? What’s left? Does it stand on its own, or do you need to find something to replace what’s been removed?

What can you make from the bits you cut out? Say you are a photographer with a hard drive full of images: why not take all of the ones ending in ‘31’ and make up a montage, or combine them and create something?

How could you create something new from a less random, more deliberate approach?

For example, there’s a 200+ year tradition of artists taking a newspaper and highlighting words to make a message, and then masking out everything else. I don’t mean ransom notes. Have a magazine or newspaper handy? Give it a go on someone else’s work instead of your own.

Chances are, you’ve already done this before. Remember when you drew a moustache and spectacles onto a photo of someone, or made their hair all big? That was just a trial run for this.

For more information:

Build Your Own Idea Factory

This creativity tip comes from Build Your Own Idea Factory: 68 ways to boost your creativity and get inspired by David Norrington


Please comment below if you found this useful – and post examples!

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