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Monday Tip #32 Creating a Brand


Running a company on market research is like driving while looking in the rearview mirror.

Anita Roddick, founder of Body Shop

Creating a brand identity for a business, product, service, etc. can be a chore. It can also be a great deal of fun. Whatever you come up with will probably have to last a while, so it’s easy to agonise over your choices – and that’s if you’ve even started on the process.

Here are some deceptively simple ideas to get your brain working on multiple levels.

  • Sum it up with just three adjectives.
  • Sum it up in one sentence.
  • If it were a person, who would it be like the most?
  • Choose a font with the same first letter as your company, your own first name, or perhaps your pet. The names and looks of the fonts may inspire you.
  • Take the name and run it through a thesaurus – see how similar words stimulate you.
  • Find the dictionary definition of the component words.
  • Ask who would use it.
  • How is it used?
  • Where is it used?
  • When is it used?
  • If it were an animal, what would it be?
  • What do people expect to see?
  • Can you do the opposite?
  • Can you use humour?
  • Enter it in a search engine and go to page eight. What shows up that far down the listing?
  • If it could talk, what accent would it have?
  • What colour is it?
  • What uses could you find for it that weren’t originally intended?
  • Is it Poundland, Tesco, M&S, or Harrods?

Try creating a brand-new product for an existing company, or create a completely new company. Whether you actually need to do this for your own business or not, it can be a very stimulating exercise.

For more information:

Build Your Own Idea Factory

This creativity tip comes from Build Your Own Idea Factory: 68 ways to boost your creativity and get inspired by David Norrington


Please comment below if you found this useful – and post examples!

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Monday Tip #32 Creating a Brand

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